Effects of Music on Brand Perception
Psychologist Daniel Mullensiefen on why music is an important part of ads and how it can influence purchase de...
The sex difference in lifespan is likely to be linked to secondary sexual characteristics. It is linked to the traits that are controlled by sex hormones — something that is established in puberty. In males, one of the main determinants of secondary sexual characteristics is testicular hormones: testosterone and dihydrotestosterone. And there is a hypothesis that testosterone is what is driving the shorter lifespan in men.
Psychologist Daniel Mullensiefen on why music is an important part of ads and how it can influence purchase de...
Psychologist Pamela Heaton on the areas of strength in children with Williams syndrome, how do they recognise ...
Physicist Jonathan Butterworth on history of the Standard Model, its core principles and the role of the Higgs...