Serious Science
where Innovation meets Impact
Researchers find a likely suspect for the neural substrate of subjective happiness
Neurophilosopher Patricia Churchland on altruism, the hormone of sociality, and moral dilemmas
Psychologist Samuel McClure on neurotransmitters, errors in prediction, and neuromarketing
Neuroscientist Mahzarin Banaji on the role of functional MRI in social neuroscience, ways our brain perceives ...