Effects of Music on Brand Perception
Psychologist Daniel Mullensiefen on why music is an important part of ads and how it can influence purchase de...
Weirdly enough, we will never run out of fresh water. I think that surprises a lot of people because you think of fresh water as being this very precious commodity, but from work that’s been done over the last couple of years, we know that the amount of freshwater globally has actually increased compared to the amount that has been lost. So, in terms of quantity, we will not run out of fresh water.
We do have these concepts called ‘planetary boundaries’, which suggest a global use of freshwater, but that doesn’t really make sense because the problem with fresh water is that it’s so unevenly distributed around the world that some places are rich in the resource. They’ll never run out, whereas in other places, the resource is very limited, and that is where the problems can arise.
There are some very good examples of that around the world, such as the Aral Sea in Uzbekistan and Kazakhstan, but also Lake Urmia in Iran, which is following a similar type of fate where 40 000 illegal wells are extracting water faster than it can flow into the lake.
Psychologist Daniel Mullensiefen on why music is an important part of ads and how it can influence purchase de...
Climatologist Thomas Stocker on climate simulations, reaching limits of adaptation, and the 'business as usual...
Neuropsychologist Barbara Sahakian on cognitive training, areas of the brain that get affected in Alzheimer's ...